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OneSignal

Marketing, ads & analytics

Customer engagement — push, email, SMS, and in-app messaging

Official documentation (opens in a new tab)

Overview

OneSignal is a customer engagement platform for mobile push, web push, email, SMS/RCS, and in-app messaging — ConnectSoft integrates it when product teams need lifecycle journeys tied to real user behavior, not batch blasts.

We implement the OneSignal REST API from ASP.NET Core services: outbound notifications, user and segment updates, and event-driven triggers aligned with Microsoft Azure hosting and Application Insights telemetry.

SDK initialization (mobile, web) stays in client apps; server-side we focus on API keys in Azure Key Vault, idempotent webhook handlers for delivery events, and clear boundaries between marketing sends and transactional product notifications.

OneSignal pairs naturally with Segment, Braze, Mailchimp, and Firebase-class stacks — we document identity mapping and channel ownership so engagement does not fragment across systems.

Why we integrate it:

  • OneSignal REST API client with Polly retry and rate-limit handling
  • App ID and REST API keys stored per environment in Azure Key Vault
  • User tags, segments, and external ID mapping documented per tenant
  • Webhook endpoints for delivery and engagement events with replay safety
  • Separation of lifecycle marketing vs transactional notification flows
  • Observability dashboards on send volume, failures, and API errors

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