Mailchimp connects product lifecycle events to email audiences and automations - ConnectSoft integrates it when marketing teams own campaigns in Mailchimp while the product remains authoritative for entitlements.
We implement Marketing API clients with audience segmentation rules, double opt-in compliance, and bounce/unsubscribe webhooks feeding your user profile store.
Batch sync jobs run on Azure Functions or Hangfire workers with clear SLAs and dead-letter handling.
Mailchimp sits alongside analytics and CRM integrations - Segment, HubSpot, Braze - without duplicating customer truth.
