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Google Ads API

Marketing, ads & analytics

Ads conversions, reporting, and campaign automation

Official documentation (opens in a new tab)

Overview

Google Ads API connects product outcomes to ad spend - ConnectSoft integrates conversion uploads, offline conversions, and reporting when marketing needs API-based automation beyond UI exports.

We implement OAuth for manager accounts, GAQL reporting jobs, and server-side conversion flows paired with Google Analytics 4 and landing-page telemetry.

Rate limits and developer token tiers are respected with queued workers and exponential backoff.

Ads integrations are governed: PII minimization, consent alignment, and audit trails for budget-impacting changes.

Why we integrate it:

  • OAuth refresh tokens stored securely per customer
  • Offline conversion and enhanced conversions patterns
  • GAQL reporting jobs with pagination
  • Developer token and MCC hierarchy documented
  • Consent and privacy review for uploaded identifiers
  • Monitoring on API quota and failed uploads

Ready to work with us?

Let's discuss how our team can help achieve your digital goals