Meta (Facebook) Graph, Marketing, and Conversions APIs tie ad spend to product outcomes - ConnectSoft integrates Meta when performance marketing requires server-side events and offline conversions.
We implement ConnectSoft.Meta.Conversions patterns, OAuth for business assets, and webhook handlers for lead ads and page integrations.
PII hashing, consent, and event deduplication follow platform policies - not ad-hoc field copying.
Meta works alongside Google Ads, Segment, and CRM tools with explicit event ownership and audit trails.
