What is UX Design?
UX Design is the analytical and technical process of designing the complete experience a user has with a company, its services, and its products. It's not just about aesthetics; it's about the entire journey.
- User Research & Personas
- Information Architecture (IA)
- User Journey Mapping
- Wireframing & Prototyping
What is UI Design?
UI Design is the focused process of transforming wireframes and prototypes into a visual and interactive experience. It involves crafting every visual detail.
- Visual Design Systems (Colors, Typography)
- Layouts & Responsive Design
- Interactivity & Animations
- Iconography & Imagery
Key UI & UX Best Practices
1. Clarity Over Complexity
Your interface should be intuitive enough for a user to accomplish their main goal without excessive thought. Don't hide important features.
“A great interface is a silent interface. The moment a user notices the UI, the experience is interrupted.”
2. Maintain Consistency
Ensure that your color palettes, fonts, spacing, and component behaviors remain consistent across all pages and platforms. This is where a design system becomes invaluable.
Below is a CSS example showing how to maintain a consistent card component style using Figma tokens:


